Adedokun Waliyu 
Kanye West, the US rapper, has taken to social media to call out Adidas, claiming the apparel giant is selling “fake” Yeezy sneakers.
West, who appeared to have found out about Adidas’ plans to authorise the ‘Steel Grey’ 350 V2s featuring his designs, tackled his former business partner in an Instagram video shared on Monday.
The rapper also claimed the company was suing him while trying to sell the Yeezy line.
“Not only are they putting out fake colorways that are not approved, they are suing me for $250 million,” he wrote.
“They are also not paying me for these shoes that they are putting out that have my name on it.”
West argued that the sports apparel company is using “contract clauses” and five decades of “business experience” to “rape an artiste … in front of y’all in broad daylight”.
In a follow-up post, the rapper shared what he referred to as an “image of the fake sneaker” while urging his fans not to purchase them.
Advertisement
In October 2022, Adidas severed ties with West after he had gone on several anti-semitic rants on social media.
The rapper alleged that Jews control Hollywood. West also said he was going “death con 3 on the Jewish people” — apparently referring to the military readiness condition.
His remarks provoked a chorus of condemnation and mounted public pressure on the companies with whom the rapper had business dealings to sever ties with him.
TheCable Lifestyle had revealed companies and individuals that cut ties with the rapper in the wake of his anti-semitic remarks.
Weeks after his rant, West issued an apology to the Jewish community over his antisemitic remarks.
