B-Rebel Communication, a unique arts and culture communications agency based in Canada, was on Thursday, September 5th, held an exclusive press event in Toronto, Canada. The event was organized to highlight the upcoming FIFA World Cup 2026, which is set to be the largest and most highly anticipated edition in the tournament’s history.
The event was designed to build early awareness and excitement for the competition.
The 2026 World Cup will span one continent and three countries—Canada, the United States, and Mexico—featuring 16 host cities, 104 matches, and 48 teams. Toronto and Vancouver will proudly represent Canada as host cities.
The press gathering took place at Daphne, a venue located at 67 Richmond St. W., from 2 p.m. EST.
Attendees were treated to cocktails, mocktails, and canapés while mingling with other guests.
According to one of the PR representatives from Miami in the USA, she stated that the decision to hold the event two years in advance was deliberate. She noted that while some people initially thought 2026 seemed far away, in reality, it is fast approaching, and preparations must begin now. The goal of the event was to ensure that stakeholders, such as vendors and advertisers, are well-prepared in a ance, and to encourage early ticket purchases.
A number of prominent media outlets were present at the event, which served as an opportunity for members of the press and other attendees to network, exchange ideas, and form meaningful connections. Conversations flowed as people discussed the significance of this monumental World Cup, as well as how it will impact not only the host cities but also the global sports community.
The organizers emphasized that they are open to suggestions from individuals and groups who have ideas on how to enhance the success of the 2026 World Cup.
By engaging with a variety of stakeholders early, they aim to ensure that the tournament becomes a collaborative and well-executed event that meets the expectations of a global audience.